explain AIRTOUCH
Russia
Hair care and styling developed by EXPLAIN scientists with the team of Vladimir Sarbashev, creator of the AirTouch technique.
- To order: 3 days to 3 weeks
- Terms for salons, stylists and businesses on request

Story
The brand was created by EXPLAIN scientists together with the team of Vladimir Sarbashev, who patented the AirTouch colouring technique in 2017. Development took 21 months, including salon testing.
Philosophy
Few marketing promises, ingredients that work and proven results. The brand's motto is LET US EXPLAIN.
Who it is for
Five care lines for different hair needs, styling products with soft and strong hold, and the IT'S PERSONAL salon system with boosters.
What it offers salons
- Five care lines: RE MEND, BLOOM, MELLOW, BOUNCE and TWIRL
- Styling products with heat protection up to 230 °C
Range
10 products in the catalogue
Hair care
Five care lines for different hair needs.
Styling
Products with soft and strong hold.
explain AIRTOUCH
HAIRSPRAY TEMPER REIGN
Hairspray for heat styling, with heat protection up to 230 °C
Tools
Partnership
How to start working with explain AIRTOUCH
Salons and businesses
- Terms for professional buyers on request
- Products of all brands in one request
- Orders take 3 days to 3 weeks, depending on the brand
Independent stylists
- Retail prices are listed on the site
- Send a request from the site or via Telegram
- We confirm availability, lead time and delivery before you order